Initial analysis suggests that Chanel’s Métiers d’Art event in Manchester earlier this month generated a direct economic impact of around £8 million for the city.
The figure, calculated by Marketing Manchester, relates to the direct impact of around 600 guests and staff at the show staying in city hotels for 3-4 days in most cases, their spending while they were in the city and other production-related expenditure including venue hire.
It does not include the value of positive national and international media coverage for the city, which is estimated to come in well north of £100m, which will help attract further investment, jobs and opportunities for Manchester people.
The event was delivered at no cost to the public purse with Chanel meeting associated costs such as additional cleaning and road closures, as well as recompensing the businesses directly affected.
Hosting the event also generated wider social benefits. For example, 50 Manchester Met fashion students – from first years to masters students – gained priceless experience as they were hand-picked for professional backstage roles including dressing models, organising collections and supporting rehearsals.
Council Leader Cllr Bev Craig said: “The Chanel event is one of the highlights in the global fashion calendar and the choice of Manchester as the host city received international acclaim. But for us it was never about the glitz and glamour – events such as this help cement Manchester’s reputation on a global stage and come with both direct benefits, through the money spent within our economy while they are here but also indirect benefits by showcasing the city and helping to capture investment, jobs, visitors and attention, all of which open up opportunities for Manchester residents and communities.”
Victoria Braddock, Managing Director of Marketing Manchester, said: “The scale of the impact of the Chanel Métiers d’art show in Manchester will be felt for years to come. The global media coverage of the event has put a spotlight on Manchester and its rich heritage in textiles and home of iconic music, which will drive conversations about the city and bring new visitors.
The £8m economic impact is a welcome boost across accommodation, restaurants, and attractions, and demonstrates the importance of global events in the city.”